Mhell Hidromiel is a Mexican startup producing and selling mead, an alcoholic beverage created by fermenting honey with water and spices. The company started as a university project. However, the sales are going well now, therefore more and more people are joining the team.
The team of Mhell was focusing on their production rather than their marketing. Therefore they were experiencing a lack of information on the market. Another reason for the collaboration with Chent Creative was the fact that Mhell was not satisfied with their brand awareness and sales.
First of all Chent Creative did an investigation of the Mexican market for alcoholic beverages. The market investigation provided Mhell with sales opportunities and more insights into their target group. Brand activation activities were developed and conducted in the city centre of León, Guanajuato. Furthermore, Chent Creative developed a marketing communication plan and created promotional content for Mhell Hidromiel.