Cirkel van Afscheid
Cirkel van Afscheid offers a worthy farewell for deceased loved ones. This is done by two people in the Haaglanden and Rotterdam – Rijnmond regions. What the funeral organization excels in, are the extra services that are offered. In this way, the wishes of the bereaved can always be met.
The biggest gain in SEO could be achieved in two areas: technical SEO and content. In terms of tech, the internal link structure has been tackled. By linking better and more logically, the overall experience of the user has been improved and the bounce rate lowered. This structure is also greatly appreciated by search engine algorithms such as Google. There were also some broken links that were of course removed.
In addition, the speed of the website has improved. This was done by using website caching, cleaning the code and removing heavy plugins.
The content was written by people who deal with the profession on a daily basis. As a result, much use was made of terms that people who are actually looking for a funeral director would not use quickly. By rewriting the general content and writing landing pages per service location, the content improves the online findability of the website.
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